Search Engine Optimisation (SEO) is one of the most important digital marketing tools for online businesses. It can help to get you a higher spot in the search results. However, SEO is not an easy process, and thus you can hire SEO services Australia.
Today, almost everyone is present on the internet. But everyone may not be your target audience, and thus to attract a relevant audience to your website, you need to make use of digital marketing strategies like SEO because always SEO Winning Wars in the Digital World.
SEO can provide great ROI as it targets the relevant audience and not the entire audience, and thus it can be a cost-effective marketing method for businesses.
What is local SEO?
Local SEO targets the local customers of the business. Suppose if you own a brick mortar, then you need to target the local audience, and for that purpose, Local SEO is most important. Also, targeting the local audience is important for businesses like real estate businesses, and local SEO does that work.
It helps in creating content that ranks higher in the search results and attracts the local audience for the business.
Organic SEO vs. Local SEO
Understanding Organic SEO vs. Local SEO is important because it may be similar for many people, but in reality, they are both different things.
Organic SEO is a marketing technique for optimising your website to rank higher in search results without using any paid strategy. It is not confined to any geographic location. All websites can use organic SEO for their business.
If we talk about Local SEO, then it is more beneficial for brick and mortar businesses than online businesses. Local SEO revolves around building strategies to attract local audiences.
Restaurants, clinics, real estate businesses, and brick mortar stores use local SEO benefits.
5 Local SEO Strategies to boost your business
Following are the strategies to boost your business:
- Create a Google My Business account
If you want to attract a local audience to your website, then the most important thing is to create a GMB account, i.e., a Google My Business account. By optimising your Google listing, you can get more visibility. Once you add all the information in the dashboard of the Google My Business account, all of that information will be automatically included in your business profile.
For optimising the Google my business account, you need to ensure the following things:
- Verify the ownership of the business.
- Provide accurate and latest information.
- Add your logo, acceptable payment methods, images, etc.
- Motivate your customers to add reviews.
- Respond to customer reviews.
2. Optimise the voice search
The trend of voice search is gaining a lot of popularity. People are now preferring to use their voice for finding solutions rather than typing the problem. It has been seen that people use voice searches for a specific piece of information. So, you need to take care of the user’s intent.
Generally, people use long-tail keywords while doing voice search compared to normal search. Therefore, you need to adjust the SEO of the content so that it can be relevant to the conversational tone of people.
3. Create content based on trending topics
Creating content on trending topics can generate a lot of attraction and thus can attract a large audience for you.
So, you can do the following things for this purpose:
- Write blogs on news stories, latest events, etc.
- Setting up location-specific web pages with high-quality content.
- Creating videos that can support your business.
- Industry-related blogs.
- The latest events are happening in your sector.
If you have a real estate business spread in many locations, you can create each different page for different areas. Now, you can create content focusing on hyper-local events. This strategy can help you to rank for each position.
4. Optimise the website for mobile
More than 60% of the audience visiting websites come from mobile, and this number will still rise in the upcoming years. As the number of mobile phones is increasing, people solely depend on mobile to surf the websites. If you want to benefit the mobile audience, you need to optimise your website for mobile.
To optimise your website with mobile, you need to keep checking some things. You need to make sure that the website loads properly, loads quickly, and provides a good user experience to the visitors. You can also hire SEO services Melbourne for this purpose.
5. Build a social media presence
Today, a large population is present on social media. The majority of the time that people spend online goes on social media. Thus, social media platforms can prove very effective for improving SEO and growing your business.
There are many platforms that you can use for your business.
- Facebook – Facebook is the social media platform having the largest user base. Facebook also allows you to create your business page, and you also get options to optimise the page. You can add your brand logo, business images, and many other things.
- Twitter – You can also use Twitter to promote your brand, but you need to be specific over there because it allows only 280 characteristics to post anything. The retweets on Twitter can generate more user engagement.
- Instagram – Instagram is the most popular social media platform. The highest number of youngsters are present on Instagram only. You can also create attractive posts on Instagram to influence your audience. You can also create marketing campaigns on Instagram for user engagement.
- LinkedIn – LinkedIn is a professional social media platform. If you have a B2B business, then LinkedIn is the perfect platform for you. You can also approach business people directly on LinkedIn. It is a very effective platform if you use it properly.
Conclusion
Lastly, we would say that Local SEO is very useful for local businesses who want to attract regional people and get sales from them. It is hyper-focused, and thus people should not mix it with general SEO. If you want effective results from Local SEO, then you can hire SEO professionals.
