In the modern world, it is impossible to imagine a situation where something cannot be found on the Internet. Millions of people every second surf the World Wide Web in search of what they need. Therefore, in modern realities, every business, if it wants to be successful, must have a website. And the website must be such that the company is on par with the competition. Higher is better.
But a website is not a thing that can stand on its own. Naturally, a website needs 24/7 support, not to mention advertising and promotion. But first of all, it is support. That is, constant monitoring of the website and maintaining its performance, functionality, loading speed, etc.This is necessary at least because the unstable or slow operation of the website leads to serious consequences.
Most common problems with websites
Any problems with a website is a real disaster for any online business, regardless of topic and direction. Traffic is lost, potential customers go to competing resources, sales are falling, as well as positions in search results and ads services decrease. This applies to both small and large online stores and selling one-page pages, blogs and social networks, forums, etc. Even IT giants are not immune from this. But problems with a website usually arise for well-known reasons.
Technical malfunctions on the website hosting server
This can include both out-of-order equipment and a fallen network, as well as shortcomings in the organization of hosting at the logical level. This also includes technical work. The website owner will, of course, be warned about them, but the site will still not work at this time.
Basic problems with websites
Unoptimized scripts, a database in New Zealand, incomprehensible cascading redirects can lead to the fact that the average visitor will be at least uncomfortable using the site. If you see a lot of 503 errors in the logs, and your site is working personally, believe the logs and run to look for the problem.
Inconsistency of the hosting subscription with the actual website load
In this case, we are talking about the discrepancy between the real and declared hosting performance. That is, a lot of visitors came – and here either we did not calculate our strength, or we were deceived by greedy hosting. This is difficult to track down, especially if the hoster follows the precepts of those Eastern religions, where non-interference and serenity are practiced.
Hackers’ actions and malware
In some cases, a website may be exposed to viruses or malware on the server. Also, especially for large companies, a website can suffer from a DDOS attack or an http flood – the deliberate sending of a huge number of requests to the server, which leads to its overload.
Late payment for hosting, domain or SSL
If you do not pay for web hosting, domain name renewal or SSL renewal, the website will become inaccessible to users. However, usually reminders about the renewal are sent to the owner of the website by email. But this does not always happen, so they often forget about it.
Problems with websites and ads campaigns
As mentioned earlier, any problems with a website lead to various kinds of losses for the owner. Among them, including losses associated with advertising campaigns. The point is that advertising services. Such as Google Ads, in case of problems with website accessibility, stop advertising campaigns. And the website owner will not only need to restore its functionality. You will also have to wait a long time for Google to verify and renew your subscription.
Moreover, if the website is working, but some of the content is not available or the content is not loading, then the advertising campaign will not be suspended. But the ad units will lead to an empty website. Because of this, users who follow dead links are unlikely to return to the website again. In addition, the website owner will still pay for an advertising campaign that is actually not working. And this is a significant financial loss.
One of the additional HostTracker services is the Google Ads monitoring and control system. This system, in case of problems with the website, not only notifies the owner. Also, the system pauses the advertising campaign until the webmaster fixes the website. Thanks to this, the website owner does not incur unnecessary losses of money and time.
Website monitoring to fix and prevent troubles
The best way to avoid financial and reputation losses due to website problems is to respond as quickly as possible. To do this, the webmaster needs to constantly monitor. Today, webmasters tend to use automated monitoring services for this. And the HostTracker service is one of the best in this niche.
This service not only allows the webmaster to check the website for loading speed, stability and availability. It also includes many advanced features such as server stability diagnostics. And the system will do all this automatically. And in case of problems, the service sends a notification to the webmaster with an exact indication of where to look for the source of the problem
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