2020 – 2021 period is the remarkable milestone of Tiktok when it widespread its effect around the globe. After 5 years of launching, Tiktok is welcomed by users. In Viet Nam, invest for marketing on this platform is more essential for corporate.
Similar to other social networks, you need to invest in Tiktok content and aesthetics. What we should take notes when doing marketing on Tiktok? Let update some content marketing trends on Tiktok with Market4gamers.
General introduction to Tiktok
After success of Douyin – app allow users to create and share short videos with template effects in China 2016. Bytedance continues to premiere the internation version called Tiktok in 2017.
Until 9/2021, Tiktok has more than 1B monthly active users in more than 160 countries with 78 languages. Tiktok is nominated as the 3rd fastest growing brand in the world 2020.
In Germany, Tiktok has the considerable growth with gradually increasing by quarter, and catch up with Instagram by popularity.
In statistics of KPMG, main users of Tiktok is gen z, Tiktok is the second most popular. While with gen X and gen Y, it is the third most popular app.
This is the trend that enables marketing industry to access more materials to perform their creativity, apply new content marketing and approach target customer that using Tiktok. To get attention of users, corporates need both content marketing and uniqueness.
Some type of popular content on Tiktok
Do you know which type of contents is getting most attention of users? Until 2/2020, these 9 topics have more than 2M views each.
- Joking: 77M views
- Sports: 52M views
- DIY/ House modification: 36M views
- Beauty care: 38M views
- Cooking guidance: 22M views
- Tips / life hacks / advices: 16M views
- Pets: 14M views
- Outdoor activities: 4M views
Some are popular content, easily to be viral on the platform, you can see these while scrolling:
- Catch the trends: you just need to update the trendy affairs, with hashtag tactics and cover it. Popular trends are dancing, singing, playing role with sub.
- Story telling: You can vlog everything happens in your daily life like work, study, childhood… or personal experience. This is usually good vibes and advices to encourage people.
- Sharing knowledge: You need to have deep knowledge in the field you share, popular topics such as: ms office tips, how to prepare for a test, marketing tips, cooking recipe…
- Products reviewing: restaurant, homestay, popular travel destinations, online shopping products… are some objects usually be reviewed on Tiktok. This is genuine content and pull viewers. You need to review from your true point of view, or viewers will detect that your channel is unreliable.
- Guidance: handcrafting, cooking, diy… is getting attention of users. You need to set up the scenes before recording, video editing and how to record to have the best quality.
- Duet: use the available templates created by other users and duet with them. Sing along a song, try pronunciating a different language that they may or may not know. You need to be outstanding by your excellence or your humor.
- Trend making: This is the most creative type of content on Tiktok, when you create trend and community is following you.
Market4gamers also have some offerings with hundred of thousands followers Tiktok account for sale if you want to do marketing on Tiktok.
Some hot Tiktokers
Market4gamers collected some highlighted tiktokers with high followers and interesting topics.
@NTLMarketing (830K followers): share general marketing knowledge and good content marketing with friendly voice tone, understandable language, suitable for everyone. The strength of this channel is how it can be perceived by non-marketers.
@mdida (250K followers): basic marketing knowledge for students and enthusiasts, optimize college experience by a digital marketing student.
@qtg (730K followers): share fun facts and inventions… suitable for curious people to discover new things.
@e.tho (233K followers): share student life, apply and interviewing experience.
@mxc (120K followers): share how to make money
@tle (1.2M followers): personal life sharing, deliver positive vibes and lifestyle.
To make the tiktok channel outstanding, attract more followers, you need a content marketing strategy suitable for the need of your target audience. Beside content, image quality, sub, effects are important factors to make your channel unique.
