Chatbots (a type of robot) have brought businesses so many benefits that they rely heavily on them. Perhaps this is why Oracle’s survey says that by 2022, 80% of companies will be using chatbots. Because it not only meets and exceeds customers’ expectations but also helps increase the company’s productivity and sales.
The marketing chatbot uses an online chatbot to generate an everyday user experience and thus optimize communication with customers. Companies simulate conversations with a human agent by integrating a chatbot on a website or other platforms (such as WhatsApp bots).
The marketing chatbot opens up tremendous possibilities for companies of any size to improve their sales and customer loyalty ratios. This article will give you an insight into how a chatbot improves the sales means of any startup.
Ways Chatbot Helps Increase your Company’s Sales
Sometimes, the number of products that e-commerce has can be overwhelming for customers, affecting the regular flow of the conversion funnel.
Sales chatbots prove invaluable by offering step-by-step guidance throughout your buying process. Chatbots identify customer needs through questions and provide the appropriate recommendations. This shopping mode saves time and facilitates a hassle-free and independent shopping experience, positively impacting conversion.
Facilitate lead qualification
Chatbots are excellent since they can even help you qualify leads. Keeping track of leads and non-leads may be time-consuming and requires constant attention.
The process has certain drawbacks, but the payoff is worth it. As a result, why not delegate the task to a chatbot to live agent transfer? Set up a time for customers to ask questions and get answers to help you figure out where they are in the sales process.
The bot will handle lead generation and product and service recommendations. It doesn’t take long before sales team members come in and seal the transaction. You may easily include this method into your current lead-capture strategy.
Enable orders
When installed on an e-commerce site, a chatbot must be dedicated to facilitating the user experience when placing an order.
Not only does it allow the transaction to be completed in the same messaging app and in a conversational way, but it can also help the user find the product they are looking for and thus solidify their purchase decision. This feature helps increase the sales conversion rate of the product.
Generate content and share it
A chatbot can also help the company regularly share updates on products or services, such as newsletters or alerts. These contents will be precious if personalized according to the users’ preferences.
24-hour customer service and guidance
The online chatbot can serve customers, solving the most common questions without waiting. It is also a simple way to build trust with the user, solving problems such as order tracking. It is easy to achieve chatbot loyalty if this conversational experience occurs without friction.
Conclusion
It should come as no surprise that customers have become used to receiving customized solutions in real-time every time. Companies prepared to recognize this shift in the consumer’s need for “speed and personalization” will be better positioned to improve customer experience and gain more business.
Chatbots provide personalized attention, simple navigation, and seamless purchasing to your clients while benefiting your company. Sales chatbots may help you achieve this goal.
