Are you struggling to fill the vacancies at your hotel? If so, you’re not alone. The COVID-19 pandemic hit the industry hard, and it changed guest expectations.
Old methods of marketing may not work anymore. Hotel guests are looking for a safe, clean, and enjoyable stay.
But don’t worry; this guide will provide you with some key steps and advice on how to bring in more hotel guests and boost your revenue.
Put Health and Safety First
In your marketing message, you should outline the key ways that you’re keeping your establishment clean, sanitized, and safe for guests. For instance, you might have a sign by the front desk that states masks are required in indoor public areas such as lobbies and elevators.
Demonstrate your commitment to keeping hotel guests safe and outline some steps you’re taking as a business to do so. These reassurances can help put a guest’s mind at ease.
Go Digital
If your hotel has a mobile app, consider offering digital key services.
Guests no longer have to worry about losing their hotel keys. Digital keys work through the hotel app, using Bluetooth technology. It allows guests to check-in as soon as the room is ready for them.
Digital keys and digital check-in or check-out make the experience more convenient for the guest, which can make their stay more comfortable.
Drive More Traffic With SEO
These days, booking online is the norm. The more traffic you can bring to your website, the more hotel rooms you’ll fill.
So how do you attract guests using SEO?
Your hotel website needs to rank high on Google in order to reach new guests. You need to reach your clientele, and you can do that with the right search engine optimization strategy.
First, you want to define your target market. Then you want to use targeted marketing to reach them. Using the right keywords to show up in searches can help tremendously.
Additionally, your website needs to be optimized for local reach. View here to learn more about how SEO services can help hotels attract more guests.
Highlight Your Amenities
Guests want to know why they should choose you over your competitors. A great way to win them over is to highlight all your amenities that will make their stay more enjoyable. Take videos or clear pictures of these areas to show guests what to expect.
Business travelers, for instance, want to know you offer free, fast, and reliable WiFi. You should also talk about any business centers or conference rooms you have for guests to use.
Other amenities you should talk about, if applicable, include pools, fitness rooms, restaurants, complimentary breakfast, and nearby attractions.
Start Attracting Hotel Guests With These Tips
If you want to bring in more hotel guests, start with these tips for success. Market yourself using SEO, focus on the experience, and demonstrate that you plan to go above and beyond to ensure guests have an enjoyable time. If you do, you’ll start attracting more guests in no time.
For more hotel marketing tips, check out some of our business and marketing articles.
Also read How to Attract Hotel Guests
