Recent trends have demonstrated a move towards minimalism in makeup packaging. Designers are opting for designs that are clean and simple, featuring only essential information such as brand name, product type, and price.
One of my favorite examples of makeup package design is from Kat Von D Beauty’s Tattoo Liner ($20). The black tube features a silver dagger logo against an easy-to-read white background. It may not be groundbreaking or ground-breaking, but I think it gets all of its messages across clearly.
Makeup packaging that stands out in the beauty aisle may lead to more sales and exposure of your brand. Designing unique makeup packaging can seem like it’s not as easy as it looks. Whether you’re designing new packaging or rebranding an existing product, you have to keep in mind everything from the product itself to what will appeal to your target audience and how effective your designs will be on the shelf.
10 tips for great makeup package design
if you’re just starting out or have years of experience under your belt, here are top ten tips on how to design makeup packaging that can help you create your own standout design,
1. Use pictures of makeup, not models:
Photos of real people are far more likely to resonate with consumers than images of unrealistically beautiful models.
2. Give a close-up:
Including a picture of a specific color or shade will instantly tell customers what your product is about—and help them pick it off the shelf by sight rather than instinct.
3. Simple is better:
Shoppers don’t want too much information from your package (they’ll learn more from you if they buy). Use visuals that don’t require too much interpretation, such as an illustration or graphic depiction instead of text describing ingredients, for example.
4. Make room for barcodes and other important info:
The last thing you want is a cluttered look that makes it hard to scan products at checkout.
5. Keep colors consistent across palettes:
Don’t use one palette of colors in one part of your package and another in another area; shoppers need consistency so they can quickly identify each item without having to examine every detail.
6. Make sure there’s enough room for all your info:
You need enough space on your label or box so nothing gets cropped out when retailers shrink down images before slapping them onto their shelves.
7. Be aware of different languages:
In some countries, packages may have different directions and warnings depending on language needs; be sure yours covers all bases so no one gets confused while shopping!
8. Put your most eye-catching elements on top:
People will see these first and foremost, so choose photos or graphics that represent what’s inside best.
9. Showcase your brand name clearly:
This should also go near the top of your package where people can easily find it and read it clearly.
10. Go beyond basic colors:
Bright colors grab attention, but try pairing those pops of boldness with softer hues like browns and grays to keep things looking cohesive—or add extra interest by combining complementary shades like orange and blue together in a single photo or illustration.
Beauty Sourcing platform
As both a manufacturer and a retailer, it is important to stay on top of latest market trends. With so many brands and products vying for your attention, how do you get yours noticed besides thinking on how to design makeup package? Do not worry, with beauty sourcing platform you can stay connected with top manufacturers that can help you design makeup packaging.
BeautySourcing is a website that focuses on recommending high-quality producers. Across China, the network connects roughly 3000 high-quality suppliers and companies. Products listed on BeautySourcing’s Marketplace can be viewed, touched, felt, and scented at associated offline events, according to the O2O model.
Overall, BeautySourcing will continue to identify and share region-specific beauty trends and breakthroughs as a professional vertical platform in the beauty business.
