Often, you see social media as your personal space. You use it to share videos, photos, strong opinions, greetings, inspirational messages, and even memes. It can also be a place to socialize with like-minded individuals. Several businesses also use it to market products and services, including plumbing companies.
Social media is even called the new word-of-mouth marketing. In fact, statistics reveal that more than 91% of businesses are using social media marketing today. Is yours one of them? Is it helpful for you and other plumbers? The short answer is yes.
Finish this article if you want to learn effective ways to promote business on social media. We’ll also explain why social media marketing will effectively promote your plumbing services.
Why Use Social Media Marketing to Grow Your Plumbing Business?
Because of its popularity, many local marketers have been adopting effective ways to promote business on social media. The techniques are also available for plumbers—like you.
The number 1 reason local companies use social media marketing is that it gives massive access to many potential clients. Social media allows organic posts to reach a considerable number of people.
Among social media advertising’s benefits for home service companies are listed below:
- It helps improve SEO performance by helping you get found on Google search results quickly.
- It organizes your target audience by highlighting “recommendations” when people ask for a specific plumbing service or product near them. For example, users might put “plumber in New Tecumseth” on the search bar to get local search results.
- It helps customers during emergencies. You can take advantage of this by monitoring emergency service calls and messages on social media sites.
- It is an inexpensive form of advertising compared to traditional methods like TV and radio commercials, direct emails, and newspaper ads.
How to Use Social Media Marketing for Your Plumbing Business
Suppose you’ve digested what the fuss surrounding social media marketing is all about. You can now set up your social media pages. The next step is creating a solid marketing plan to repeatedly engage your audience and drive them to your website. Let’s dive into ways to promote business on social media:
- Get to know your audience well and pick the right platforms.
It is imperative to determine who to contact regarding your company’s services before starting any marketing effort. Different social sites cater to different demographics. This also means that other individuals gravitate towards specific content—something relevant to what they need from your plumbing company. To meet your audience’s wants and needs, get to know them by creating an ideal customer in mind. Start with determining the age, gender, income, and residence area. Also, you can always seek the assistance of a plumbing digital marketing professional if you are unsure of where to begin.
What value can your company provide in their area? Next, choose platforms that receive positive responses from your target market to boost your social media presence. Remember that you’re not obligated to create accounts for all popular social media channels. You have to maintain your social media activity by answering questions and uploading content. Concentrate on 1 to 3 platforms and only manage what you can.
- See what your customers are saying and use the feedback to grow your brand.
No business thrives by ignoring the reviews from its customers. You can take advantage of customers’ feedback to rate your brand’s expansion.
People will post about your service quality and give your business ratings. If they’re not completely happy with your service, you can tweak your strategies to strengthen your advertising techniques.
Reviews matter because 57% of your consumers will rely on plumbers with 4 or more stars. Similarly, 78% of them will trust online reviews, seeing these as trusted recommendations. Strive to know your customers’ thoughts to get a general idea of your company’s weak spots.
- Offer plumbing-related tips and other relevant content.
You can demonstrate your brand’s credibility by having a good mix of original and shared posts. As a plumbing expert, post helpful videos, such as plumbing-related fixes. For instance, show your followers why they should turn off the waterline should leaks occur. Videos are also excellent ways to increase engagement with your audience.
You can share posts about news related to plumbing, informative posts about the field of plumbers, DIY tips, and other relevant content that you think your users will find helpful.
- Connect with industry peers for support and community.
We’ve talked about sharing other people’s or companies’ posts to increase customer engagement. Now, it’s time that you bridge the gap between your company and other businesses in your field, like your industry peers. When you engage with other companies, you’ll learn from one another.
For instance, you might be having problems that you can’t seem to solve. Connecting with industry pros for support will help you acquire a second opinion, whether it’s about a plumbing failure or which appropriate material to use. With these connections, you can also follow trade associations and experts. In addition, you can occupy a space where you can share success stories, clarify situations, and build camaraderie, even if done virtually.
- Show off your expertise.
Keep in mind that visuals have a way of grabbing users’ attention quickly and piquing their interest. You can also promote your plumbing business by sharing pictures and videos of your interesting projects. This is one way of showing off your expertise. You can show your followers how you’re making progress and finished products.
Also, keep in mind that you should get your customers’ permission before posting these pictures and photos as proof of the work you did for them. Posting these is another way of showing your gratitude to your customers for entrusting you with the plumbing work, highlighting the human side of your brand.
There’s nothing new about having an emergency, such as a clogged drain or broken pipes, and needing a local plumber for immediate fixes. Users often turn to the Internet to find a plumber to hire. Others will also scour social media pages to find the perfect plumbing company.
The truth is social media is not just essential for socialization and communication. It’s also a crucial part of any digital marketing strategy. A balanced skill, knowledge, passion, and publication of substantial social media content can draw in hundreds or thousands of new clients, expand brand awareness, and boost social media reputation.
That being said, establishing a plumbing company on social media can be challenging and time-consuming because it goes beyond just having an optimized, professional website. You need a solid plumber strategy and robust social media presence to attract more customers to your service area. So, establish your business as a company that customers can rely on for any plumbing emergency.
Utilize social media channels where you have a good reputation and have high ratings and followers. Lastly, think of a valuable piece of content marketing to help promote your plumbing business.
