Instagram Marketing
Instagram is one of the most important platforms for social media marketing. It can be fundamental to improve the knowledge and popularity of any brand in the fitness world. In 2019, Instagram registered over 1 billion monthly active users, more than half of which are active daily. In addition to its huge user base, the platform is highly recognised for its marketing potential and its highly recommended to use buylikesservices.com for all marketing needs.. It is a very targeted and visual app, perfect for bringing together a loyal and, above all, involved audience. Not surprisingly, statistics show that 80% of users follow at least one company account.
Instagram and Fitness
Both Instagram and fitness are based on visuals and “appearance.” People love to look at people in shape and think, “Wow, I too would like to be like this,” that’s why for a brand in the sports sector, Instagram is an essential platform.
Sharing photos of their customers, who use fitness products, has a big impact on consumers and potential customers. Publishing inspirational and motivating content is also the right way to grow on the platform.
What do all these considerations mean? Well, very simple. It means that there is also room for your sports brand on Instagram!
In this article, we will guide you through the tips for developing a winning Instagram strategy. We will talk about targets, objectives, and methods to improve engagement within your community.
Instagram is a fundamental building block for your marketing strategy, regardless of whether you are a small gym or a sportswear brand.
Fitness & Instagram marketing: here’s how
If, until recently, word of mouth was a sufficient technique for acquiring new customers, today, it is no longer so. In fact, the market has changed and has become more competitive, and the user / potential buyer has much more choice than a few years ago. And here comes Instagram, the platform that will allow you to acquire new members for your community and to involve existing ones. Let’s see how.
Identify your target
No company can address everyone, neither in everyday life nor on social networks. Before doing anything, you need to focus on your target audience or your niche.
The question you will need to ask yourself before setting up your Instagram marketing strategy is: who is my buyer personas? For example, if you deal with specific clothing for runners, you will hardly find people interested in yoga or cycling among your buyer personas.
Focusing on your audience and on a market niche will allow you to create communications and messages targeted to your audience, improving the chances of involving them.
Find your goals
As with fitness, identifying measurable goals is also important for devising an Instagram marketing strategy. To do this, just answer a key question: what do you hope to achieve from your presence on Instagram? The answers may be different:
- show your products or services;
- create an involved community;
- educate your followers on your business;
- I simply acquire new customers.
Instagram can help you do all this, but you need to set clear goals for your business.
Create an editorial plan
Having identified your target audience and the objectives you want to achieve, it is important to create editorial planning that will allow you to reach your expectations.
Unfortunately, you must know that the crystal ball has none and that you will have to test a lot before finding the content that your users like most.
In the first phase, to maximize coverage and guarantee variety, you can create a calendar of contents in which to plan different types of posts with different objectives between them. In the fitness world they work very well:
- The motivational quotes, provided they are in line with fears, challenges, and obstacles of your target audience;
- the stories of your customers, which will make them feel valued and important for your company;
- the before and after of your customers, even if this type of content is now penalized by Instagram and Facebook, as discriminatory;
- The workout tips, or the workout tips that will allow your users to do work from home;
- The ideas for healthy meals and fit, perhaps in collaboration with a nutritionist who can give the correct advice and not improvised.
Engagement on Instagram:
how to improve it if you work in the fitness world
Especially in the current state, on Instagram, you need to invest time, energy, and money to promote yourself better and make yourself known to a wider slice of users. On QubeViews, they offer complete Instagram marketing needs, specially likes, impressions and comments.
Having identified your target, objectives, and having tested editorial planning, in fact, is not always enough to be successful on Instagram. You need a wide-ranging strategy that will allow you, with time and constancy, to improve your online visibility.
Here are some strategies to improve engagement within your Instagram community, which will also allow you to increase, at least potentially, your base follower and the number of your new customers.
Launch video courses and do live shows
Fans of the fitness world can’t wait to train and not only in the gym but also at home or in the park. To improve your engagement and find new potential customers, you can think of launching video courses in a dedicated Academy section, so as to also lead, or you can think of creating a column of circuits on pills on Instagram, which can be done comfortably at home and accessible from everyone.
Another thing that works very well on Instagram is live, i.e., live broadcasts. You can offer your live audience workouts with simple exercises you can do in the park or at home, but also Q&A sessions with the collaboration of expert nutritionists with simple tips to eat well and stay fit.
In short, there are no limits to imagination. Everything, of course, must be focused on the needs of your target.
Create a contest
Another interesting suggestion is to create an Instagram contest to improve your brand awareness and to acquire the target, qualified leads, and more real Instagram followers.
If you own a brand in the sports sector, you can think of launching an online contest by rewarding the best fit recipe, involving a qualified jury for the evaluation of the ingredients and the content, but also something emotional and focused on the moments cut out for themselves in order to feel good.
Also check the different ways of how to make the outlook of business profile on instagram instagram more attractive.
