When adding an explainer video to your site, you must choose the optimal length. This is not so easy to do, because in a video that is too short, you may not have time to tell all the information, and in a video that is too long, the audience may simply not be interested. Therefore, in this article we will consider what video length is better to choose.
Why do people use videos on their pages?
Let’s start with the fact that Many studies have shown that modern people perceive video context better than text. That is why many entrepreneurs began to add various video-related content to their pages, such as 1 minute explainer video.
But not everything is as simple as it might seem at first glance. It’s not enough for you to just add a video and wait for the conversion. Here you need to know a lot of features in order for the video to be interesting and exciting.
The first thing you need to decide is the length of the video. It may seem that this is complicated and why it needs special attention. But length does play an important role. And then we’ll figure out why.
Depending on where you will add video content, its length and features depend. If we talk about explanatory videos, then the length of such videos is on average from 30 seconds and sometimes even up to 5 minutes.
Remember that in order to interest the buyer, you have the first 10 seconds. If the viewer is interested during this time, then he will stay to watch the video, if not, he will simply close it and leave the site. Therefore, the first thing you need to interest the visitor.
Let’s move on to length and comparison.
30 second videos
30 seconds for an explainer video is not considered a very long period of time. This is all because you may not have time to tell everything that you would like. But it all depends on the subject of the video, its concept and features.
Pros
– People value their time. Therefore, if they see that the video does not take much time, they are likely to watch it to the end.
– Less work. The smaller the video, the less effort and energy you will spend on its creation.
– Fast processing and loading. The shorter the video you add, the easier it will be for users to download and view it.
Minuses
– Not so much time. In fact, 30 seconds is not enough to tell you about your benefits. Although much depends on the developers, most likely users will not understand what you wanted to convey with such a video.
30 seconds for a video is not enough. It all depends on the niche though. Sometimes there are such products or services for which such a video length is even large. But in most cases, this is a small amount of time for explainer videos.
60 second videos
Most entrepreneurs use videos on their web resources in the range of 60-90 seconds. This is really the optimal length of the video, if you approach the creation of such an animation correctly.
Pros
– A lot of time. Such a period of time is enough to make a high-quality video with meaning, which will be understandable and exciting.
– Perfect length. Videos that go beyond 60 or 90 seconds will be long and uninteresting to users. And just 60 seconds is the ideal middle when the user does not get bored with viewing.
Minuses
– With the wrong approach, you can get a boring video. Content content matters a lot. Sometimes these 60 seconds can be turned into something boring and not interesting if the video was not made by professionals.
60 seconds is the most optimal time for a video, which is chosen by a large number of web resource owners, as this is the ideal length to present all the information and not get bored.
In order to choose the right video length, study all the features of your product or service. Most likely, a length of 60 seconds will suit you, but not always. Analyze the amount of information you want to show in your animation and decide which length is best.
