Publishing a book is not a path full of roses. It is a difficult task that goes from the first idea to the first word, and from there, to the first draft. And it doesn’t end here! You’ll still have to revise your sketch, make endless corrections, shape it, and design the cover.
Once the book is finished and published, all the doubts arise: Will someone read my book? This stage is where things get interesting: How to promote your book on social networks? Promoting your book is essential for your text to exceed sales beyond your friends and family. As an author, you have an infinity of tools, but their existence is useless if you don’t know them or know them but don’t know how to use them.
The internet offers endless marketing opportunities. The most commonly used is to create your website and, as an author, keep your readers interested and updated. However, social networks have become a tool for promoting, complementing, or even replacing this traditional web page in the last decade. Let’s delve deeper into this exciting world of digital marketing.
Why should I promote my book on social media?
Since they became famous, social networks have gained ground and are essential for any company. Well, the same goes for you as an author. The ability of social networks to reach people, combined with the numerous interactions in them, makes this scenario the ideal one to achieve your goal.
Build a reader base to promote your book
You can durably and purposefully build a community and thus a reader base on social networks. The fans you find there are not only fans of your book but also of you as an author. You can present your first book and readings or other projects. Having a large following doesn’t guarantee everyone will buy your book, but it’s important to reach. Social networks get your digital readers to be your ambassadors.
Platforms like Facebook and Twitter also offer statistics and analysis tools for advanced users. You can use it to control how many fans you gained and at what time, which books you like the most, or how extensive the reach of your posts is.
Social Media to Use
Facebook can do much more than connect you with your friends. It’s currently one of the most crucial marketing channels you should use to market your book. You must first set up your Facebook profile. You can then set up a public page for your fans as the author to promote your book.
Another helpful feature is Facebook Events. With their help, you can notify your readers about your book’s publication date, invite them to readings and workshops, or announce other essential dates.
You’ll need to build an audience before doing any of these things. To grow your audience, you will need to engage with your work and develop your fan page. This means creating quality content and spreading your words far and wide. Additionally, both Facebook’s widgets and those that you will receive from Dango Books Partners can be useful in this part.
Facebook Creator Studio
Facebook Creator Studio is a relatively new tool that allows you to create, schedule, and analyze your Facebook and Instagram posts. This is useful to save time and publish on both platforms simultaneously. You can access the Creator Studio help page to know more about using this tool.
Facebook Groups
As an incentive for the administration of your Facebook author page, book and author groups offer many possibilities. On the one hand, you can present your book project, catch up with Likes for your book, create a link to the online store, publish an excerpt or announce book conferences.
On the other hand, these groups offer a lively exchange of information between authors: from book production to legal issues. This is where the whole world of authors meets and informs each other. There are groups in which only the exchange of information and questions is allowed. But there are others where it will be possible for you to promote your book!
Besides Facebook, Twitter is one of the most used social networks. As you probably know, it works slightly differently, so you will have to adopt a different approach. The 280 character limit makes your posts shorter and more direct. You’re a writer, so we don’t think playing with words like this is a problem.
Instagram stories
Stories are quite an exciting tool that you can use on Instagram. It is a series of chained images or video clips that will appear on your Instagram for 24 hours. This method garners more views and engagement than regular posts. It is, therefore, an excellent idea for sharing content with your readers.
If you want to share something about your book, your writing process, or yourself, and you don’t have the time or resources to take a good photo, you can always turn to stories. Also, suppose it is something important like a book publication. In that case, you can add these stories to the »Highlights» and prevent them from being deleted after 24 hours. Your followers will always be able to see these highlights.
Another advantage of using Instagram is that it allows you to share published content directly on Facebook. This will enable you to post simultaneously on two major social networks. Perfect if you want to spend more time on other things, like finishing your next chapter!
Conclusions
Social media is ideal for promoting your books if you have already built an online presence. This presence makes you reach a larger audience but could be difficult to build if you are new to social media. In most cases, creating your existence requires a lot of time before even promoting your book. However, companies help promote your books and help you reach a large audience, thereby increasing your book’s sales.
Also read How to promote your book
