The world of books with their promotion and sale is changing. Desktop publishing allows an author to publish her book; digital marketing tools help you promote it. Different sales platforms offer you to sell it to your potential readers. The key to promoting works lies on the Internet.
Suppose you have already written, edited, and polished a book – and all your friends and acquaintances say that the text is excellent and they read it with pleasure. So it’s time to move on. Devote at least half an hour a day to the activities on this list, and you will likely become a best-selling author perhaps slower than you would like, but certainly faster than you now think.
Seven Tips That Work and Help you Promote your Books
Find your audience
This is a vital part of promoting a book—it allows you to focus on the right audience and not waste time and money trying to sell an umbrella to a fish. Understand who your book is and be there for them (online and offline).
Create a media kit for the press
Homework is needed to promote the book. That is, you find your best photo portrait (or take a new one) in the archives instead of closing-up on a neutral background. Feel free to praise yourself and your book. Write a short biography, make a “passport” of the book – cover, extended abstract, quotes, reader reviews. Select and compose a couple of “shock” chapters in PDF. All this should be at your fingertips so that you can send the instantly on demand.
Face to face communication
Order business cards with a book cover on one side and your contact information on the other. Prepare three versions of what your book is about—ten seconds, half a minute, and a minute. Start with ten seconds: if the person you are talking about in the book looks interested, there will be something to continue the conversation.
Make a name for yourself.
In online bookstores, write smart and friendly reviews of other people’s books on your subject. Subscribe to “NN, author of the book such and such.” If the resource allows, let the signature include a link to your website or page of your book in an online store. If you are the author of a non-fiction book, go to the forums on your topic and leave comments there (the signature should be the same). Invite bloggers famous in your field to guest post on their blog (and write!). Offer hard copies of your book to local radio stations, magazines, and event organizers as prizes for listeners and readers.
Don’t miss a chance to remind people about the book.
Write texts in which your book will be tied to current events in your area of interest or simply in the cultural space. For example, “I wanted to write this book in retirement, but now I realized that I won’t have time.” Be sure to include a link to an online store or book page on your website in your email signature. Record short videos as an expert in your field – and let the link to the book are in the credits, caption, and description.
Give it a trial version
Offer people to download a chapter from the book for free (on the website, in mailing lists, on your blog, and on social networks – wherever possible). You wouldn’t mind if they flipped through it in the store, would you? The chapter, of course, must be chosen from the most interesting. Send the same chapter, along with the table of contents, media kit, and book description, to literary critics, bloggers, and magazine editors. And yes, it is much better to send individual letters. You politely explain why the editor or blogger should take the time to read how exactly your publication will benefit from your book.
Have fun
Think of promoting a book as a story: you need to tell people the story of why you wrote it, how it can benefit them, how it will affect or change them. Promoting a book is an excellent exercise for a writer. No one but you will be able to talk about your book so convincingly and colorfully!
Need help from experts?
It is not always possible to promote yourself. The reasons may differ: there is no time or opportunity to be online constantly, it is impossible to find a common language with the target audience, or competitors are too active. Or you want to entrust this part of the work to professionals. Choose a promotion package, and Dango Books Partners will take care of the promotion.
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